(Case study)
Orange & Cisco : en route to the summit
— Demonstrating the added value of the SD-WAN solution in 2 minutes
— a graphic fresco
Transforming an abstract concept into a very human adventure
The motion design approach was chosen for its warmth in softening the technical theme. The soft lines and the spirit of the great outdoors added intimacy and humanized technological concepts for novices.
— the narrative bias
An analogue solution in a digital world
The technological framework provided by Orange and Cisco was illustrated using a mountaineering metaphor, a choice that embodied abstract concepts through a mountainous landscape. The mountain is a symbol of the values consistent with the product (performance, reliability, robustness, safety), and is familiar to the target audience who identify with the quest and with the notion of surpassing their limits.
![](https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-06-1-1024x706.png 1024w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-06-1-480x331.png 480w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-06-1-768x530.png 768w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-06-1-1536x1060.png 1536w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-06-1.png 1567w)
A seamless transition
The epic dimension is graphically accentuated by a continuous, out-of-scale horizontal fresco, which mixes different angles with parallax transitions. The sets follow each other in a single sequence around transitional objects, without any visual break. It results in a fluidity that fulfils the clients’ promise of a simple transition to SD-WAN.
Productivity peaks
Without ever introducing technical elements, this provides a reassuring and precise demonstration of the benefits of deploying SD-WAN, and of the quality service offered by Orange and Cisco
![](https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-05-1024x615.png 1024w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-05-480x288.png 480w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-05-768x461.png 768w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-05.png 1154w)
![](https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.13.03.png 5120w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.13.03-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.13.03-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.13.03-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.13.03-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.13.03-2048x1152.png 2048w)
![](https://multiply-studio.com/wp-content/uploads/2022/06/Capture-decran-2020-10-06-a-19.11.44-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/06/Capture-decran-2020-10-06-a-19.11.44-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/06/Capture-decran-2020-10-06-a-19.11.44-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/06/Capture-decran-2020-10-06-a-19.11.44-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/06/Capture-decran-2020-10-06-a-19.11.44-2048x1152.png 2048w)
![](https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.04.png 5120w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.04-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.04-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.04-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.04-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.04-2048x1152.png 2048w)
![](https://multiply-studio.com/wp-content/uploads/2022/06/Capture-decran-2020-10-06-a-19.12.19-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/06/Capture-decran-2020-10-06-a-19.12.19-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/06/Capture-decran-2020-10-06-a-19.12.19-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/06/Capture-decran-2020-10-06-a-19.12.19-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/06/Capture-decran-2020-10-06-a-19.12.19-2048x1152.png 2048w)
![](https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.39.png 5120w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.39-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.39-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.39-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.39-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2021/11/Capture-decran-2020-10-06-a-19.12.39-2048x1152.png 2048w)
Behind the scene
![](https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-02-1024x199.png 1024w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-02-480x93.png 480w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-02-768x150.png 768w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-02-1536x299.png 1536w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-02-2048x399.png 2048w)
![](https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-04-1024x231.png 1024w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-04-480x108.png 480w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-04-768x173.png 768w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-04-1536x347.png 1536w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_website-04-2048x462.png 2048w)
![](https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_ill_V02-02_reduce-1024x127.jpg 1024w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_ill_V02-02_reduce-480x60.jpg 480w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_ill_V02-02_reduce-768x96.jpg 768w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_ill_V02-02_reduce-1536x191.jpg 1536w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_ill_V02-02_reduce.jpg 1920w)
![](https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_ill_V02-04_reduce-1024x111.jpg 1024w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_ill_V02-04_reduce-480x52.jpg 480w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_ill_V02-04_reduce-768x83.jpg 768w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_ill_V02-04_reduce-1536x166.jpg 1536w, https://multiply-studio.com/wp-content/uploads/2021/11/SD-WAN_DA_ill_V02-04_reduce.jpg 1920w)
![](https://multiply-studio.com/wp-content/uploads/2021/11/SD_WAN_storyboardCOuleur.jpg 2048w, https://multiply-studio.com/wp-content/uploads/2021/11/SD_WAN_storyboardCOuleur-480x414.jpg 480w, https://multiply-studio.com/wp-content/uploads/2021/11/SD_WAN_storyboardCOuleur-1024x884.jpg 1024w, https://multiply-studio.com/wp-content/uploads/2021/11/SD_WAN_storyboardCOuleur-768x663.jpg 768w, https://multiply-studio.com/wp-content/uploads/2021/11/SD_WAN_storyboardCOuleur-1536x1325.jpg 1536w)
Crédits
Client
Orange & Cisco
Copywriting
TLMALP
Production
TLMALP
2D Artist
Théo Desimpel
Pier Le Chapelain
Director
Julie Fourgeaux
Motion Designer
Théo Desimpel
Pier Le Chapelain
Art Director
Julie Fourgeaux
Théo Desimpel
Concept Artist
Julie Fourgeaux