(Crypto)
Crescent
— The future of DeFi is Meow.
![](https://multiply-studio.com/wp-content/uploads/2022/04/Shot_06_0046-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Shot_06_0046-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Shot_06_0046-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Shot_06_0046-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Shot_06_0046.png 1920w)
The teaser we made for the Crescent Defi network contained all of the elements we love: absorbing, effective metaphors; creative world-building; dynamic motion design and a strong client promise at the center of it all.
The Crescent Mooncat is the hero of the story, a mascot for the brand whose adventures reveal all the different utilities on offer. Though the setting feels mysterious and other-worldly, it yields hidden rewards in the forms of gems and crystals as our feline friend chases the moonlight, which represents market cycles.
Crescent illuminates and facilitates users in their navigation of Defi and this video shows that, with a little magic sprinkled into the mix, real value is there to be found.
![](https://multiply-studio.com/wp-content/uploads/2022/04/Shot_02_0150-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Shot_02_0150-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Shot_02_0150-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Shot_02_0150-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Shot_02_0150.png 1920w)
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![](https://multiply-studio.com/wp-content/uploads/2022/04/CresentCover-1024x574.jpg 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/CresentCover-480x269.jpg 480w, https://multiply-studio.com/wp-content/uploads/2022/04/CresentCover-768x431.jpg 768w, https://multiply-studio.com/wp-content/uploads/2022/04/CresentCover-1536x861.jpg 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/CresentCover.jpg 1912w)
Behind the scene
![](https://multiply-studio.com/wp-content/uploads/2022/04/Storyboard-1024x366.jpg 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Storyboard-480x172.jpg 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Storyboard-768x275.jpg 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Storyboard-1536x549.jpg 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Storyboard.jpg 2048w)
![](https://multiply-studio.com/wp-content/uploads/2022/04/Illustration_sans_titre-1-1-1024x541.jpg 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Illustration_sans_titre-1-1-480x253.jpg 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Illustration_sans_titre-1-1-768x405.jpg 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Illustration_sans_titre-1-1-1536x811.jpg 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Illustration_sans_titre-1-1.jpg 2048w)
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![](https://multiply-studio.com/wp-content/uploads/2022/04/Illustration_sans_titre-7-edited.jpg 1989w, https://multiply-studio.com/wp-content/uploads/2022/04/Illustration_sans_titre-7-edited-480x320.jpg 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Illustration_sans_titre-7-edited-1024x682.jpg 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Illustration_sans_titre-7-edited-768x512.jpg 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Illustration_sans_titre-7-edited-1536x1023.jpg 1536w)
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Crédits
Client
B-Harvest
Supervisor
Jérôme Bouton
Groom Artist
Eileen Quilliec
Animation
Ludovic Martin
Director
Kristijan R.
CG Artist
Thomas Lebsir
Guillaume Engrand
Compositing
Samuel McLean
Creative Direction
Julie Fourgeaux
Character Artist
Guillaume Engrand
Motion Designer
Théo Desimpel
Art Direction
Julie Fourgeaux
Lighting / Shading
Jérôme Bouton
Thomas Lebsir
Thibaud Lafond-Fenonjoie
Production
Julien Trauman
Clara Penitot