Crescent

(Crypto)

Crescent 

— The future of DeFi is Meow.

The teaser we made for the Crescent Defi network contained all of the elements we love: absorbing, effective metaphors; creative world-building; dynamic motion design and a strong client promise at the center of it all. 

The Crescent Mooncat is the hero of the story, a mascot for the brand whose adventures reveal all the different utilities on offer. Though the setting feels mysterious and other-worldly, it yields hidden rewards in the forms of gems and crystals as our feline friend chases the moonlight, which represents market cycles. 

Crescent illuminates and facilitates users in their navigation of Defi and this video shows that, with a little magic sprinkled into the mix, real value is there to be found.

Behind the scene

Crédits

Client
B-Harvest

Supervisor
Jérôme Bouton

Groom Artist
Eileen Quilliec

Animation
Ludovic Martin

Director
Kristijan R.

CG Artist
Thomas Lebsir
Guillaume Engrand

Compositing
Samuel McLean

Creative Direction
Julie Fourgeaux

Character Artist
Guillaume Engrand

Motion Designer
Théo Desimpel

Art Direction
Julie Fourgeaux

Lighting / Shading
Jérôme Bouton
Thomas Lebsir
Thibaud Lafond-Fenonjoie

Production
Julien Trauman
Clara Penitot

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