Danger: 1:30

The artist Danger chose Multiply to deliver his genesis story via a music video that unveiled a key element in his visual identity: the mysterious mask. 

1:30 highlights the link between human and machine in a high-tech factory that gives birth to this intriguing artifact. The job cut to the heart of our creative instinct and posed the challenge of embedding poetry within a cold industrial environment. 

Danger has trusted us with visual production for the last ten years and this project represents just one example from Multiply’s veritable in-house laboratory that has spawned numerous artistic and technical experiments.

Behind the scene