(Crypto)
Ignite : Logo Reveal
— Crypto moves fast, Ignite helps you move faster.
![](https://multiply-studio.com/wp-content/uploads/2022/04/art_shot03_still4k_v2_0610-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/art_shot03_still4k_v2_0610-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/04/art_shot03_still4k_v2_0610-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/04/art_shot03_still4k_v2_0610-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/art_shot03_still4k_v2_0610.png 2048w)
Ignite, formerly known as Tendermint, approached us to introduce their rebranding strategy via a video whose visuals draw the viewer in and leave them wanting to know more.
Identity was all-important for this project that relied on bold, characterful motion design in the build up to the official logo reveal.
It served as a visual feast that reflected the brand’s desire to be a bright, exciting and unavoidable presence within the blockchain space.
Their new identity…
![](https://multiply-studio.com/wp-content/uploads/2022/04/Tech03-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Tech03-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Tech03-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Tech03-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Tech03.png 2048w)
![](https://multiply-studio.com/wp-content/uploads/2022/04/Tech02-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Tech02-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Tech02-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Tech02-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Tech02.png 2048w)
![](https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_28_10.Still026-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_28_10.Still026-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_28_10.Still026-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_28_10.Still026-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_28_10.Still026.png 1920w)
![](https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_27_10.Still025-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_27_10.Still025-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_27_10.Still025-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_27_10.Still025-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_27_10.Still025.png 1920w)
![](https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_24_04.Still022-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_24_04.Still022-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_24_04.Still022-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_24_04.Still022-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_24_04.Still022.png 1920w)
![](https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_30_09.Still030-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_30_09.Still030-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_30_09.Still030-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_30_09.Still030-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_30_09.Still030.png 1920w)
Behind the scene
![](https://multiply-studio.com/wp-content/uploads/2022/04/Artistri_sh20v010.fr218_V01-1024x576.jpeg 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Artistri_sh20v010.fr218_V01-480x270.jpeg 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Artistri_sh20v010.fr218_V01-768x432.jpeg 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Artistri_sh20v010.fr218_V01-1536x864.jpeg 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Artistri_sh20v010.fr218_V01-2048x1152.jpeg 2048w)
![](https://multiply-studio.com/wp-content/uploads/2022/04/artistic.sh30.v010-1024x576.jpg 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/artistic.sh30.v010-480x270.jpg 480w, https://multiply-studio.com/wp-content/uploads/2022/04/artistic.sh30.v010-768x432.jpg 768w, https://multiply-studio.com/wp-content/uploads/2022/04/artistic.sh30.v010-1536x864.jpg 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/artistic.sh30.v010.jpg 1920w)
![](https://multiply-studio.com/wp-content/uploads/2022/04/Artistic.sh30.v010.fr233_V01-1024x576.jpeg 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Artistic.sh30.v010.fr233_V01-480x270.jpeg 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Artistic.sh30.v010.fr233_V01-768x432.jpeg 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Artistic.sh30.v010.fr233_V01-1536x864.jpeg 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Artistic.sh30.v010.fr233_V01-2048x1152.jpeg 2048w)
![](https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_32_06.Still031-1024x576.png 1024w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_32_06.Still031-480x270.png 480w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_32_06.Still031-768x432.png 768w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_32_06.Still031-1536x864.png 1536w, https://multiply-studio.com/wp-content/uploads/2022/04/Export.00_01_32_06.Still031.png 1920w)
Crédits
Client
Ignite
Supervisor
Jérôme Bouton
Kristijan R.
Motion Designer
Théo Desimpel
Director
Kristijan R.
CG Artist
Thomas Lebsir
Guillaume Engrand
Music & Sound Design
Antoine Trameçon
Creative Direction
Julie Fourgeaux
VFX
Thomas Lebsir
Václav Patka
Ondřej Červinka
Production
Julien Trauman
Clara Penitot
Art Direction
Claire Montagnon
Julie Fourgeaux
Lighting / Shading
Jérôme Bouton
Václav Patka
Thomas Lebsir