(Digital Tour)
Toyota Retailer Digital Experience
— Switched on: a new modern & future proof concept
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Another prestigious long-time partner for Multiply, Toyota trusts us to create 3D digitised representations of their New Retailer Concept showrooms, a significant new design chapter for the brand.
This immersive, 360° website showcases the possibilities for modern, digitally-integrated refurbishment in two differently-sized retail spaces.
Toyota uses this interactive tool to market the vision of a re-imagined showroom complete with modulatable and engaging customer areas and new brand discoveries at every stage.
In navigating this virtual retailer, the user discovers all stages of a rebooted customer journey, interacting with products and learning about revamped concepts for enriching interactions and brand engagement.
Freemode is an unrestricted tutorial experience with a focus on exploration and discovery, while User Journey mode follows specific customer pathways in spaces that are designed to meet certain needs.
A full CGI, 3D video is available on the home page, with a voice over presentation of Toyota’s new retail concept, currently being rolled out in Europe.
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Crédits
Client
Toyota Motor Europe
UI / UX Design
Vincent Durosier
Compositing
Alexandre Renet
Edouard Bricambert
Creative Direction
Julie Fourgeaux
CG Artist
Guillaume Engrand
Thibault Lafont-F.
Edouard Bricambert
Romuald Isquierdo
Titouan Cocault
Art Direction
Claire Montagnon
Julie Fourgeaux
Lighting / Shading
Jérôme Bouton
Production
Camille Coste
Julien Trauman
Clara Penitot
Development
Grégoire Brugerie
Natan Colombet
Mathieu Gebauer
QA test
Team alpha