Toyota Retailer Digital Experience

Another prestigious long-time partner for Multiply, Toyota trusts us to create 3D digitised representations of their New Retailer Concept showrooms, a significant new design chapter for the brand. 

This immersive, 360° website showcases the possibilities for modern, digitally-integrated refurbishment in two differently-sized retail spaces. 

Toyota uses this interactive tool to market the vision of a re-imagined showroom complete with modulatable and engaging customer areas and new brand discoveries at every stage.

In navigating this virtual retailer, the user discovers all stages of a rebooted customer journey, interacting with products and learning about revamped concepts for enriching interactions and brand engagement.

Freemode is an unrestricted tutorial experience with a focus on exploration and discovery, while User Journey mode follows specific customer pathways in spaces that are designed to meet certain needs. 

A full CGI, 3D video is available on the home page, with a voice over presentation of Toyota’s new retail concept, currently being rolled out in Europe.