(Case study)

Lexus: embodying the car of the future

— An interactive interior for the carmaker’s latest concept car.

— human-machine interface (hmi)

Lexus Future 30, a car that dreams

Revealed at the Tokyo Car Show for the brand’s 30th anniversary, this electric and autonomous vehicle benefits from a human-machine interface that is accessible from the glass surfaces that span the entirety of the passenger compartment. It is also equipped with augmented reality capabilities.

Rethinking driving

We designed a global interface allowing passengers to interact with the vehicle in a sensory and intuitive way.

• Voice and gesture commands
• Augmented reality navigation
• Holographic interface

— Interactive experiences

Ubiquitous computing

We helped Lexus to make the transition to ubiquitous computing: the vehicle offers augmented functionality that complements connected objects. As such, the journey becomes a multi-dimensional experience.

Imagining uses and designing interactions

We conceived of and designed interactive experiences on themes like entertainment, well-being and culture. The Skygate (interactive glass roof), for example, allows passengers to navigate the stars and constellations through augmented reality.

— ergonomics

A tool for work: virtual reality

As the vehicle was still in the design phase when this project was deployed, we used virtual reality to conceive of the passenger compartment environment and the ergonomics of the sensory and cognitive activities developed.

— hardware solutions

From virtual to real

We produced a full-size mockup, which was presented at the 2019 Tokyo Car Show.

For this, we produced videos simulating the car's HMI functions as well as designing and producing adapted hardware solutions to enable the videos to be broadcasted in the vehicle.